News, Articles and Strategic Tips

Articles:

A Strategic Communications Plan Unlocks Door to Success – The Business Monthly, September 2007

Does Your Communications Strategy Need a Rewrite? – The Business Monthly, March 2011

Think Through the Box to Deliver Out-of-the-Box Solutions – The Business Monthly, March 2012

Strategic Communications and Marketing Tips:

Basics of Marketing Discovery and Assessment – A checklist for discovery and assessment for any communications or marketing planning.

Developing a Strategic Communications & Marketing Plan – These are the fundamental steps any organization needs to take in creating a comprehensive and strategic marketing or communications plan.

How to Create An Effective Elevator Speech – Learn the steps in creating an elevator speech that really works.

Developing a Crisis Communications Plan – The critical steps you need to take in advance of a crisis so you are ready to respond immediately and can control any potential damage.

How to Create and Launch Big Ideas (Thinking Out of the Box) – These are the steps to take to insure that your “big idea” is actually successful and delivers on its promise.

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